Hour 60: The Dent Podcast with Glen Carlson, Episode 28: Interview with Jason Malouin - How He Found The Value His Clients Were Looking For.
I apologise, this video went for 2-minutes and I know everyones attention span only lasts for 60 - 90 seconds, but there were two really important takeaway points I wanted to share.
- Your environment dictates your performance: Jason Malouin is a photographer and he explained how one piece of equipment, positioned a particular way, changed the whole working relationship between him and the client.
My Thoughts: Let’s take it one step further; your environment will also influence your attitude and the attitude of your team, clients or patients. If you have outdated equipment and old furniture how does this reflect on you and your business? How does your team feel and perform working in this environment? If you think it doesn’t matter you need to give yourself an uppercut.
- Creating a niche will not lose you money: Jason was a generalised commercial photographer, however once he decided to focus on portrait photography, his business boomed. He still did other photography work, but he put his energy and focus towards the area of photography he loved most and was passionate about, and it wasn’t based on what area of photography was the most lucrative.
My Thoughts: Every business can create niche. Ideally it will be the one part of your occupation you love the most, and if it also happens to be the most lucrative, then that’s a bonus (that’s what I did). Many business people don’t look for niche’s because they’re too scared.
BE MORE THAN JUST EVERYTHING
Dr. Tyson E. Franklin
No comments:
Post a Comment