Hour 40 - Las Vegas Day 6
The Savvy Dentist Podcast - Ep25: Marketing Your Practice Using Stories. In this episode Dr. Jesse Green interviews Valerie Khoo, author of ‘Power Stories’ - The 8 Stories You Must Tell To Build An Epic Business.
Dr Jesse Green website: http://drjessegreen.com/
iTunes link: http://apple.co/2dv4ev0
AudioBoom link: http://bit.ly/2dUCula
You should be using stories in most of your marketing to assist in getting your message across to the consumer (Patient, Client or Customer). Stories will help your consumers get to know you better and I’ve said this before, consumers will give money to people and businesses they know and trust.
The biggest takeaway for me was to make sure your stories are always AUTHENTIC. Don’t make things up in your marketing just because it sounds good, your consumers are not stupid. Basically ‘don’t make shit up’.
Bonus takeaway point: When you start a story make sure there is always some form of closure. Don’t leave open ended stories, this frustrates people.
BE AN AUTHENTIC STORY TELLER
Dr. Tyson E. Franklin
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