HOUR 146: Duct Tape Marketing with John Jantsch: Episode date 25/01/17 - Entrepreneurial Lessons Through Craft Beer with John Couture, owner of the Bier Station, Kansas City.
Since it is Australia Day I thought a podcast about beer was appropriate.
Today’s takeaway points:
- John loved beer, and who doesn’t, but if you’re going into business it’s important to love what you do.
- He also had a business plan and a business coach who had experience in the beer industry, he didn’t just use a coach giving generalised advice.
- Prior to opening the Bier Station he set up a Facebook page and had over 1000 people following them before the doors even opened, which created massive word-of-mouth advertising.
- When he did renovations and expansion for the business, instead of guessing what was needed, he asked his Facebook followers for ideas and received over 2000 responses. “This is a bloody brilliant idea”.
iTunes: http://apple.co/2h8UIzo
Stitcher: http://bit.ly/2j6sCtZ
Bier Station Website: http://bierstation.com/
Dr. Tyson E. Franklin
www.tysonfranklin.com
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