HOUR 137: Social Media Marketing podcast with Michael Stelzner. Todays episode was about FACEBOOK LIVE and his guest was Mari Smith.
I figured out, when I was about half way the podcast that this recording was almost a year old (4/3/16), which is a long time in technology terms, however the takeaway points I want to share are timeless.
Firstly, using Facebook LIVE creates authenticity. It gives your followers a chance to see you in real situations and an opportunity to connect with you, because there’s the ability to ask questions directly while you’re filming, so it’s very important to give shout outs to viewers as they come on board.
Secondly, be creative. Use Facebook LIVe to promote products, specials, show some behind the scenes areas of your business and breaking news, etc. One example they shared was a kickboxing studio setting up a live feed during their classes.
Thirdly, make sure you look directly at the camera lens when you’re recording, not the screen, so you connect with the viewers. This does takes practice.
Finally, make sure the title of your video is compelling and makes people want to tune in.
Michael Stelzner has a Facebook page Social Media Examiner and website http://www.socialmediaexaminer.com
Mari Smith is also a bit of a social media legend with 356, 466 Facebook Followers. Her website page is http://www.marismith.com
iTunes: http://apple.co/2jEZpTn
Dr. Tyson E. Franklin
www.tysonfranklin.com
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