HOUR 126: Duct Tape Marketing with John Jantsch: Episode date 21/12/16 - Getting Started With Authority Marketing. Guest: Brian Ainsley Horn from Authority Alchemy.
If you want to be seen as an authority in your specific industry you’ve got to be seen in places that people value. This will increase your reach, build your reputation as an expert and is great for building your personal profile and business.
Being seen as an authority gives you an edge over your competitors.
But where should you start?
- You must be writing on your own website, or websites
- Write for the local newspaper etc, both online and offline.
- Use Linkedin and medium.com
- Guest Blogging, but make sure it matches their readers and add value. Also, don’t give them the full article, only give them the title and a few dot points.
When you’re proficient at all of the above and have made sure all your social profile pages are up to date and accurate, then you can start approaching high authority sites, such as INC., Forbes and the Huffington Post.
I think it’s also really important to pick your medium. How are you going to blog and communicate? What do you feel comfortable with and what suits your audience? Do you enjoy writing and recording audio, or is video more your thing. You need to work this out.
“Leaders live by choice, not by accident”. Mark Gorman
Dr. Tyson E. Franklin
www.tysonfranklin.com
#365HourChallenge
No comments:
Post a Comment