HOUR 78: CEO Exchange podcast, dated 19/4/2006: Interviews with David Stern of the National Basketball Association and Allan Selig from the Major League Baseball.
If you like either sport you’ll enjoy these interviews becasue they talk about the history of both games and the changes required to turn them into marketable products.
I must admit, I did not realise this podcast was recorded in 2006 when I started listening to it, but I was so intrigued by the content and the stories I kept listening and decided to share.
Takeaway 1: Both CEO’s first and foremost loved their respective games and both viewed their games as a product, which is why they were so successful. You must love your product, and when you do it’s easy to promote.
Takeaway 2: They were prepared to make really tough decisions, based on what was best for the game, even though there other stakeholders involved, (the owners, the players and the fans).
They didn’t make their decisions based on what was popular, they made them based on what was the best thing for the long-term development and future of their games, and in the end they were right.
iTunes: http://apple.co/2famBZt
CEO Exchange: http://to.pbs.org/2gmf6Au
ARE YOU MAKING THE TOUGH DECISIONS IN YOUR LIFE
Dr. Tyson E. Franklin
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