HOUR 99 - ROBOT STORE

HOUR 99: Marketing Over Coffee with Christopher Penn and John Wall - Episode Title: ROBOT STORE. 

If you’re a bit of a tech fan, you’ll love this episode. I particularly enjoyed what they think will be the top 7 trends for 2017. 

Todays takeaway points:

1. Stop worrying about SEO and trying to overuse key words in your website posts, instead just write good content and write it in a similar language to how a person speaks and searches. This is going to be even  ore important in 2017, however friends Rem Jackson and Tom Foster have been saying this for the past few years. 
2. Facebook advertising should be a big part of your marketing campaign. Facebook dominates the social media world and will continue to do so in 2017. 
3. Website content versus Facebook content: There’s been a big trend for businesses to use Facebook as their number one source of sharing content to their customers, however this is a dangerous path to take, because you do not own the page, however you do own your website and therefore you own and control all the content. So your website should be your mothership for all your content and Facebook should be used as a marketing arm from your website. 

iTunes: http://apple.co/1VDTvhC

Website: http://www.marketingovercoffee.com/

IF YOU DON'T KNOW SOMETHING - GO AND LEARN IT

Dr. Tyson E. Franklin
www.tysonfranklin.com
www.365HourChallange.com