HOUR 94: How To Rock Your Personal Brand On Linkedin

HOUR 94: Duct Tape Marketing Podcast with John Jantsch - podcast date 16/11/16 How To Rock Your Personal Brand On Linkedin with Viveka von Rosen. 

Viveka is also the author of a book titled 101 Ways To Rock Your Personal Brand, on Linkedin. 

It’s important to note that most Linkedin profiles will appear when someone ‘Googles You’, so you want to make sure you’re making a good first impression. 

If you use Linkedin or want to use it more professionally, I recommend listening to this podcast and also obtaining a copy of Viveka’s book. 

Here are my takeaway points:

1. Make sure your banner reflects you and your personal brand. 
2. Make sure the image of you is clear and professional
3. Make sure you only use your first name and last name in the correct areas. 
4. Use the summary section to tell people about who you are, your experience and why people should work for you. Don’t use it as a big SALES PITCH. Also you can add a testimonial in the summary area (cool idea)
5. Add good content and articles, because a lot of content added on Linkedin is rubbish. Plus you can repurpose an article used on Linkedin without Google punishing you. 
6. Advertising can be effective if you’re targeting specific focused groups of 1000+, using location, age, industry etc. Great for promoting a book or an event. Can be very expensive if you want to reach everyone or large numbers of people. 

There is a lot more information in the podcast and I’m looking forward to reading the Viveka’s book. 

iTunes: http://apple.co/2h8UIzo

Stitcher: http://bit.ly/2gdPvIF

Viveka’s Blog: http://linkedintobusiness.com/my-blog/

Dr. Tyson E. Franklin
www.tysonfranklin.com