Hour 105: The Business Over Breakfast Show with Bree James and Andrew Griffiths, Episode #9: Old School Marketing. This is a locally produced podcast and I do happen to know both presenters quite well.
I must admit I’m still a fan of some old school marketing, however it has to be the right format, used the right way, and targeted towards the right people for it to work.
Bree James interviewed Mario Calanna from Calanna Pharmacy Group, another Cairns local, and Mario said he still finds sponsorship works well for his business. They sponsor local sporting teams and also the Calanna Junior Speaking Competition. Sponsorship is about giving back to the community that supports you, and it’s a big part of developing long-term relationships.
Today’s takeaway point: If you’re business is in a slump, go back and review you’re past marketing activities. Have you stopped doing something becasue you got too busy, or found a cheaper, faster alternative? Faster and cheaper doesn’t always mean more effective.
For example, old school paper newsletters still work, but yes they are time consuming and more expensive to produce, however their open rate will far exceed any eNewsletter you produce. THINK ABOUT IT.
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Dr. Tyson E. Franklin
www.tysonfranklin.com
www.365HourChallange.com
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