Monday 12 December 2016

Hour 100 - How To Rock Your Social Media Strategy



HOUR 100: The Savvy Dentist Podcast with Dr. Jesse Green - Episode 39: How to Rock Your Social Strategy with Gina Lednyak. 

PLEASE NOTE: You don’t need to be a dentist to appreciate this podcast…it’s called the savvy dentist podcast because the host is a very savvy dentist and savvy business person, so believe me you’ll enjoy this podcast series.  

Todays Takeaway Points:

Most small business fail with social media for two reasons: 
  1. They do not have a social media strategy / plan. Once a month they need to set aside three to four hours and use this time to plan out what they’re going to post for the month, instead of posting in a hurry without thought. You need to think about the purpose of your business and what it is you want to achieve from your social media posts. 
  2. They do not have a have plan for their content. Your content needs to be engaging. If you only post educational, it will get boring. It needs to be a combination of education, humour and what is happen in your community. 
When you combine a well thought out strategy with engaging content, you are going to have far greater success with your social media. 

You may even consider setting up content pillars and listing items of interest under education, humour etc. 

Gina’s Business: http://landasocial.com/

Dr. Tyson E. Franklin
www.tysonfranklin.com
www.365HourChallenge.com

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