HOUR 170 - The Importance of Selecting & Narrowing A Market

HOUR 170: Thirty Days Your First Dollar podcast with Ed Dale, Episode # 2: The Importance Of Selecting & Narrowing A Market. 

There’a a lot of practical information in the podcast and here’s my number one takeaway. 

1. If you’re in a busy train station and you yell out ‘hey you’, it’s unlikely everyone will turn around, however if you said ‘hey you with the red jacket on’, anyone wearing a red jacket will more than likely turn around. If you said ‘hey Paul’, all the Pauls would turn….This is a great analogy to demonstrate narrowing a market. 

2. Now why is this important? When you narrow your market, you also narrow your marketing message and this saves you a lot of money. In contrast you could use a shot gun approach and try to target everyone, but it’s unlikely you’ll have the budget to do this effectively.     

iTunes: http://apple.co/2k8Equn

Dr. Tyson E. Franklin
www.tysonfranklin.com