My goal is to walk for one hour per day for 365 days, or in a one year period. If I miss a day, it has to be made up. At the same time I will listen to at least one podcast and then shoot a 60 - 90 second video sharing one take away point from the podcast. This is why it's called a mental and physical challenge. Yes I will be learning from the podcasts, but I'm also learning organisational skills, planning and how to record and edit my videos. It's a WIN:WIN for everyone.
Wednesday, 21 September 2016
365 Hour Mental & Physical Challenge - Hour 20
Hour 20: Today I listened to the DENT PODCAST Ep: 21 Glen Carlson interviewing Ronsley Vaz. Ronsley discussed many topics during this interview, including his journey into podcasting, how he deals with potential clients, how content can create business and the 'big question' everyone asks, "How do you make money from podcasting"?
Ronsley shared a lot of advice but what I found most interesting was when he mentioned the 80:20 rule when it came to creating content and marketing your content.
His advice was you should be spending 20% of your time putting your content together (video, audio, written) and 80% of your time should be spent marketing this content. Creating content and not marketing your content is a waste of time and money.
Content will not market itself, therefore you must put in some work and you need to develop a marketing framework to follow.
SO HERE'S TODAYS TIP: If you create content (video, audio, written) spend 20% putting it together and then 80% marketing the hell out of it.
Here's the podcast link on iTunes: http://apple.co/2cJY3bn
Here's the link to alternative downloads: http://bit.ly/2ctFUMe
To see previous recordings HOURS 1 - 19 please visit my YOUTUBE Channel:http://bit.ly/2d03FJK
CONTENT IS KING
Dr. Tyson E. Franklin
www.tysonfranklin.com
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