Hour 118: The SAVVY Dentist podcast with Dr. Jesse Green, Ep: #40 Challenging Industry Convention with The Happy Family Lawyer, Clarissa Rayward.
Clarissa Rayward is also the Director of the Brisbane Family Law Centre.
Today’s takeaway points:
- Many professions can be boring, so its important to find elements with your profession that excite you and make you happy, and then try and turn them into a niche if you can.
- It’s important to build a your personal brand alongside your business brand, because they are different. Your personal brand can generate contacts and leads in a different way to your business brand.
- Clarissa uses Facebook to advertise positions at her law practice and her friends help her find suitable candidates, and after receiving their resumes, she asks them to send a short video answering specific questions. This can cut a 100 down to 10 very quickly.
- In her office, some walls are covered with graffiti from a professional graffiti artist. Once again this sets her law office apart from the average law office and also makes her clients realised she is a little different.
What are you currently doing to set yourself apart from everyone else?
iTunes: http://apple.co/2dv4ev0
Clarissa’s Website: http://www.thehappyfamilylawyer.com/
"Open your eyes. The leaders in your industry didn't get there by following conventional thinking".
Dr. Tyson E. Franklin
www.tysonfranklin.com
www.365HourChallenge.com
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