HOUR 185: Optimal Startup Daily with Justin Malik and Lee Rankinen, Episode 61: Paid To Laid (Tinder).
Why is Tinder so successful? Because of a term called Simple Stupid.
Tinder has simplified the dating industry to a simple swipe left or swipe right to show interest.
There’s no need to give a star rating from 1 to 5, or the need to send a message to make initial contact like other dating sites. All the obstacles have been removed and simplified and they’ve turned it into a game, which is why people keep going back.
There’s no need to give a star rating from 1 to 5, or the need to send a message to make initial contact like other dating sites. All the obstacles have been removed and simplified and they’ve turned it into a game, which is why people keep going back.
Here’s my takeaway: How can this Simple Stupid method be used in your own life and business? What obstacles can be remove to make interacting with you and your business far easier?
iTunes: http://apple.co/2mqV3Ds
Dr. Tyson E. Franklin
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